Baffling, cunning and confusing addictive thinking ruins lives.

Sunday, April 8, 2012

Snoop Dogg’s New Book. Read it. Smoke it.

...releasing Rolling Words: A Smokable Songbook made of the rapper’s new Kingsize Slim Rolling Papers, featuring lyrics to classic songs like “Gin and Juice,” “Still a G-Thang,” and “What’s My Name.”

Blogger Comment:
 Mr. Dogg is an evangelist for the Pot Smoking World and selling his music is a logical addition to the cause.  Seriously, he is one heck of a marketer of his own Brand(Snoop Dog) and linking it to the Tribal Brand of legalizing Marijuana.

*A brand tribe can be defined as a network of varied persons -who are linked by a shared belief around a brand; its members are not simple consumers, they are also believers and promoters. A brand tribe is capable of collective action and therefore has implications for post-modern business..
( http://en.wikipedia.org/wiki/Brand_tribalism)